An introduction to brand identity

Defining how your brand is understood and remembered

Max McCance brand identity and key visual and brand identity

What is a brand identity?

A brand identity is a collection of visual and verbal assets designed to create an image of a company or organisation.

An introduction to brand identity

StudioRoRo brand identity

What elements are used in a brand identity?

Brandmark and logo design for The Feather Company
Brand identity
liam

Brandmarks, logos and logotypes

A brandmark, logo or logotype is a visual device used to represent a brand, product or service. Often called a logo, this device can take many visual formats, often using letters, shapes and negative space to create a unique design.

Brand identity system for Roc Noir
Brand identity
liam

Brand systems and visual languages

A brand system (sometimes called a visual language) is a set of tools, rules and guidance used to create a consistent visual style.

Typeface and font design
Brand identity
liam

Typeface and font design

Typeface design (more commonly known as font design) is an area of brand development that focuses on the creation of letterforms to bring character and personality to a brand.

Max McCance brand identity and key visual and brand identity
Brand identity
liam

Key visuals and hero images

‘Key visuals’ and ‘hero images’ are both visual assets that are used to express important information about a brand. These assets are created to stand out, catch the attention and are often the first branded asset an audience will see.

Iconography and icon design by LBD Studio for Halley Stevensons
Brand identity
liam

Iconography and icon design

‘Iconography’ and ‘icon design’ are terms used to refer to small visual devices that communicate information. Similar in purpose to a brandmark or logo, iconography works on a more granular level and as part of a set, rather than as a single standalone element.

Halley Stevensons brand guidelines by LBD Studio
Brand identity
liam

Brand guidelines

Brand guidelines, sometimes referred to as a brand manual, is the documentation used to demonstrate how branded assets should be used.

How to create a brand identity

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