An introduction to digital design

Where graphic design meets innovation

Digital design for The Feather Company

What is digital design?

Digital design is a discipline of design that produces materials traditionally intended for display on a device such as a laptop, tablet or phone.

An introduction to digital design

Digital design and key visual for Heath Diamonds

Common types of digital design

Microsite design for Heritage for People by LBD Studio for Edinburgh World Heritage
Digital design
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Microsite design

‘Microsite design’ is an area of digital design that focuses on the creation of small websites that might form part of a larger website, act as a subdomain or have a specific shelf-life.

Website design for Halley Stevensons by LBD Studio
Digital design
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Website design

Website design is an area of digital design that focuses on the design and development of a standalone website. This can cover small ‘brochure websites’ of around 5 pages, right through to multilingual ecommerce websites.

Ecommerce design and new product development for The Feather Company by LBD Studio
Digital design
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eCommerce design

‘Ecommerce design’, ‘e-commerce’ or ‘electronic commerce’ is an area of digital design that enables direct purchases to be made through a website, microsite or app.

LBD Studio social media content and social media channels for Heath Diamonds and The Feather Company
Digital design
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Social media channels

Branded social media channels are digital platforms used to circulate content. These include Facebook, Instagram, LinkedIn, Pinterest and YouTube among many others.

App design by LBD Studio
Digital design
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App design

‘App design’ is an area of digital design that focuses on the creation of standalone apps. These apps can be designed as either ‘web based’ accessed through the use of an internet browser or ‘offline’ apps run on a native operating systems like Android or iOS.

Presentation materials for Justin Brogan by LBD Studio
Digital design
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Digital presentation materials

‘Digital presentation materials’ are most commonly used as business-to-business communications designed to showcase a brand, product or service.

Why digital design is important

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