Brand copywriting

The power of the written word

LBD Studio brand copywriting and naming strategy for Max McCance

What is brand copywriting?

Brand copywriting is the act of creating written content with the purpose of explaining or promoting a brand. Branded copy will use an appropriate tone of voice and vocabulary to conjure meaningful messaging that is remembered.

An introduction to brand copywriting

Corporate literature design and brand copywriting by LBD Studio

Common types of brand copywriting

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