Brand storytelling

Defining the true purpose of your brand

LBD Studio brand strategy and brand story for Halley Stevensons brand guidelines

What is a brand story?

‘Brand promise’, ‘proposition’ and ‘purpose’ are all terms used to describe the storytelling elements that capture and express the essence of a brand. These statements are then used to underpin all activities and messaging.

An introduction to brand purpose, proposition and storytelling

LBD Studio brand story for Back Onside

The differences between a brand story, purpose and proposition

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