Brandmarks, logos and logotypes

A visual signature to create brand recognition

Brandmark and logo design for The Feather Company

What is a brandmark, logo or logotype?

A brandmark, logo or logotype is a visual device used to represent a brand. Often called a logo, this device can take many visual formats, often using letters, shapes and negative space to create a unique design.

An introduction to brandmarks, logos and logotypes

Brandmark and logo design for Georgina Day

How to create a memorable logo

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