How to build a brand

A practical guide to building a successful brand

What's in this guide?
Heath Diamonds packaging design and new product development strategic brand consultancy
LBD Studio EverWax portfolio navigation for Halley Stevensons

Introduction: What does 'brand' really mean?

What's involved in developing a brand strategy?

What elements are used in a brand identity?

Common types of print design

Common types of digital design

Common types of brand content

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