How to build a brand

A practical guide to help you create and launch a successful brand

How to build a brand with strategy, visual identity, print, website and content

Introduction

What does ‘brand’ really mean, anyway?

Step 1

Develop an actionable brand strategy

What's involved in developing a brand strategy?

Step 2

Create an ownable brand identity

What's involved in developing a visual identity?

Step 3

Use print to communicate your message

Common types of print design

Step 4

Use digital design to connect with your audience

Common types of digital design

Step 5

Produce meaningful branded content

Common types of brand content

Conclusion