Iconography and icon design

A visual shortcut to more complex ideas

Iconography and icon design by LBD Studio for Halley Stevensons

What is iconography and is it the same as icon design?

Brand icon design (sometimes known as ‘iconography’) is a collection of graphic assets used to summarise more complex ideas and content. Similar in purpose to a brandmark or logo, brand icons work on a more granular level and as part of a set, rather than as a single standalone element.

An introduction to iconography and icon design

Mission, vision and values and icon design

How to create efficient brand iconography