Naming strategy

Bringing clarity to your portfolio

Brand photography and naming strategy for EverWax Olive Halley Stevensons by LBD Studio

What is a naming strategy?

A naming strategy is the planned hierarchy of brand, product and service names and how they relate to each other. This hierarchy often takes the form of a set of names which intentionally reference a brand trait, for example iPhone, iPad and iMac.

An introduction to naming strategies and conventions

Brand naming strategy for Max McCance by LBD Studio

Common types of naming strategy

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