New Product Development

Harnessing innovation to drive brand growth

Ecommerce design and new product development for The Feather Company by LBD Studio

What is New Product Development?

‘New Product Development’ (or just ‘NPD’) is the process used to create a new product, often in response to an opportunity or threat.

An introduction to New Product Development (NPD)

Print design and new product development for Heath Diamonds

How to start the new product development process