Baltic Works is a new subdivision of the renowned heritage brand Halley Stevensons. Aimed at the B2B apparel industry, they bridge tradition and modernity, offering high-quality, natural fabrics with a contemporary edge.
Baltic Works is a new standalone sub-division offering high-quality, non-waxed natural cotton textiles for garment makers worldwide. Low-impact, responsibly sourced and creatively unique.
We were asked to position and name the brand before creating the visual identity, photography and website design. The brand itself is clean, contemporary and confident, bridging tradition and modernity for a niche B2B audience looking to source and use natural fabrics with a contemporary edge. Colour is central to everything Halley Stevensons does, but it plays an even more crucial role here, liberating fashion and clothing designers by providing them with fabrics designed with the maker in mind.
