We were asked to position and launch the Cammy Kerr Football Academy. Aimed at attracting the next generation of football talent, the academy has been designed to offer professional-level support from the people who have been there and done it themselves.
The brand focuses on forward progression, bringing a sense of positivity and unshakeable optimism. Working alongside a neon green palette and bold typography, the stylised marque — made up of the ‘CK’ initials — is used to tie everything together.
Photography captures the dedication and commitment of the players and coaches. A mixture of close-up and long-distance shots helps bring variety and scale to the brand.
To launch the brand, we produced video content with our partner agency, Arms & Legs. The content focuses on the academies training style — one of optimism and encouragement while instilling values that players can bring into their everyday life.
