CIK Accounting Solutions is an award-winning accountancy practice offering compliance and growth strategies for small and medium-sized businesses. In 2019, LBD Studio partnered with CIK’s leadership team to reposition the business with two distinct offerings: reporting compliance and company growth. Over a period of around 12 months, our work resulted in a new visual identity, bespoke print materials, and a supporting website to attract and retain new clients.
The primary visual treatment used a mixture of simplicity, confidence and clarity, three character traits that underpin their culture. By stripping away the unnecessary elements from the old logotype, we created a mark that felt contemporary and appropriate to a pioneer of cloud-based accounting. This digital-first approach was rolled out across the broader brand system, coupling subtle motion design with refined typography.
A directional arrow symbol was also designed as part of the identity to visually reflect their dynamic approach, bringing clarity and purpose to their client’s businesses.
As part of our repositioning work, we introduced a new ‘For Compliance, For Growth’ proposition to align the various brand messages. This story is then unpacked into two distinct service offers, helping clients understand and engage in the type of accountancy service they feel they need. This approach was central to how we presented all secondary messages and USPs, bringing confident energy to each application.
