As an independent charity, Edinburgh World Heritage is dedicated to the active conservation of the City of Edinburgh’s heritage.
Holding UNESCO World Heritage Status, the Old and New Towns of Edinburgh are blessed with a rich tapestry of scenery, structures and stories, each intrinsic to its identity.
Partnering with Edinburgh World Heritage, we created a dynamic new brand to showcase their best-in-class conservation work.
The challenge was to rebuild the brand from the ground up while creating awareness of its critical role in protecting the city’s cultural fabric. To realign existing internal and external perceptions with their vision and values, we worked hard to define their brand culture and return the organisation to a position of clarity and strength.
Central to this was an energetic brand system rooted in heritage but engaged with the city’s cutting-edge digital and technology sectors.
