Edinburgh World Heritage

Looking after Edinburgh's UNESCO World Heritage Site

Edinburgh World Heritage rebrand billboard external advertising

Connecting people to their heritage

As an independent charity, Edinburgh World Heritage is dedicated to the active conservation of the City of Edinburgh’s heritage.

Holding UNESCO World Heritage Status, the Old and New Towns of Edinburgh are blessed with a rich tapestry of scenery, structures and stories, each intrinsic to its identity.


Type of work

Brand Strategy, Brand Identity, Print Design, Digital Design, Content Creation
Edinburgh, UK
Edinburgh World Heritage brand identity symbol and logo lockup
Edinburgh World Heritage brand identity symbol and logo lockup with clear space and margins

Partnering with Edinburgh World Heritage, we created a dynamic new brand to showcase their best-in-class conservation work.

The challenge was to rebuild the brand from the ground up while creating awareness of their critical role in protecting the city’s cultural fabric. To realign existing internal and external perceptions with their vision and values, we worked hard to define their brand culture and return the organisation to a position of clarity and strength.

Central to this was an energetic brand system rooted in heritage but engaged with the city’s cutting-edge digital and technology sectors.

Edinburgh World Heritage rebrand outdoor signage
Edinburgh World Heritage rebrand print example business card
Edinburgh World Heritage rebrand print example hanging display
Edinburgh World Heritage rebrand print example lanyard
Edinburgh World Heritage walking tour brochures DL
Edinburgh World Heritage classroom task assesment
Edinburgh World Heritage insight paper thought leadership publication design

'LBD Studio have a clear understanding of our objectives and a genuine enthusiasm for their work. It has always been a pleasure to work with them — communication is excellent, timely, and constructive and the final products received have received high praise form local and international partners. I couldn't recommend LBD Studio highly enough and I look forward to collaborating again in the future.'

Gabriella Laing
International Training Officer, Edinburgh World Heritage
Edinburgh World Heritage rebrand tote bag UNESCO site