Redefining beauty with one of the industries top MUA's
A new visual identity system and boutique product range for Georgina Day
Brand identity for Georgina Day, make-up artist for the fashion and music industries. The identity centres around an understated, interlocking monogram that is reflective of her high-end clientele — this aesthetic then translates directly to photography, website and print.
To help elevate the business, we created a unique typographic monogram using the ‘GD’ brand initials. Our design team then crafted these characters to form a circular symbol that would feel appropriate to Georgina Day’s client base and brand partners. Applied consistently and using premium print finishes, the marque played a significant role in raising awareness while driving recognition.
Building a showcase portfolio
We then spent time developing a portfolio of imagery that capture our gentle, natural aesthetic — this collection spanned several years with the support of various models and photographers. As a result, photography plays an essential role in the Georgina Day visual system, bringing a unique sense of energy and focus to the printed and digital brand materials. The portfolio pairs a balance of emerging and established models with incredibly talented photographers — this results in an exciting and diverse range of images that show the work in its best possible light.
Responsive website design
To help communicate the brand to new audiences, we designed a new website to showcase Georgina’s work. The website was built on a modular framework that could be easily updated when new shoots became available — it also plugged directly into various search engine services to continue organic search growth.
'The design work is just how I envisaged it, but better! It's brilliant — thank you so much, we love it all!'
Owner, Georgina Day MUA
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We partner with ambitious businesses to breathe new life into their brands, products and services. If you have a vision for your business, we’d love to hear from you.