Brand identity for Georgina Day, make-up artist for the fashion and music industries. The identity centres around an understated, interlocking monogram that is reflective of her high-end clientele — this aesthetic then translates directly to photography, website and print.
To help elevate the business, we created a unique typographic monogram using the ‘GD’ brand initials. Our design team then crafted these characters to form a circular symbol appropriate to Georgina Day’s client base and brand partners. Applied consistently and using premium print finishes, the marque played a significant role in raising awareness while driving recognition.
We then designed a new website to showcase Georgina’s work to new audiences. The website was built on a modular framework that could be easily updated when new shoots became available. It also plugged directly into various search engine services to continue organic search growth.
