Grow Consultancy

Supporting sustainable private sector growth

Grow Consultancy brand identity tote bag

A new brand, position and website for Grow Consultancy, an independent specialist in the creation of private sector growth.

Working alongside the senior management team, we designed and activated an understated brand identity system for Grow Consultancy.

We were tasked with helping to define the organisation from the ground up while unleashing their unparalleled sense of optimism and responsibility. To achieve this, we created five operational divisions: Consult, Think, Impact, Foundation, and Invest. These sub-brands helped focus the brand towards the diverse audience groups within an increasingly competitive sector.


Type of work

Brand Strategy, Brand Identity, Print Design, Digital Design
Professional Services
London, UK
Grow Consultancy brand identity logotype
Grow Consultancy brand identity symbol

The Grow Consultancy brand mainly comprises two core elements: the logo lockup, a wordmark and symbol, and the colour palette. Subtle imagery and typography are also used; however, the personality of the brand is mainly communicated through immersive colour and dynamic layouts.

A mobile-first website was then developed to capture and communicate the brand — this funnels audiences to the relevant page quickly and efficiently while sharing their unique perspective on the world of consulting and private sector growth.

Grow Consultancy brand identity sketch
Grow Consultancy brand development business card design
Grow Consultancy brand identity
Grow Consultancy brand identity
Grow Consultancy brand development poster design

'We spent considerable time looking for and researching a brand design and website development agency that could create a look, feel and experience that would set Grow apart from our competitors. The brand development process was fun — the LBD Studio team listened carefully to our ideas, and their concepts were always well-considered and informed. It was clear that they were equally engaged with the brand's potential and success.'

Rowan Putman
Managing Director
Grow Consultancy brand development poster design