Halley Stevensons is the world’s leading producer of waxed cotton and other weatherproof fabrics. With a history stretching back to 1864, their textiles are used worldwide and regularly feature in collections at London, Paris, New York, Munich, and Milan fashion weeks.
Since early 2020, LBD Studio has worked with the leadership team at Baltic Works to reposition the business to showcase over 150 years of innovation while focusing on the future of sustainable weatherproof fabrics.
Our solution was to design a dynamic brand system to champion the innovation running through the business. Central to this system was the new visual identity, made from a contemporary brand symbol and a refined ‘Halley Stevensons’ logotype. We also created a vibrant range of ‘elemental’ graphic textures to reflect the natural environment from which the fabrics originate, drawing inspiration from land, sea, air and fire. We also designed and developed their new website, creating a digital platform to showcase existing products and recent developments and ranges.
Working in creative partnership with their internal team, we refined and repositioned their product hierarchy while developing new product opportunities. So far, this has resulted in new category developments such as the EverWax range and exciting standalone products like EverWax Olive.
