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Healthy Nibbles

Healthy Treats for London Streets

Healthy Nibbles design and art direction by LBD Studio

Bringing healthy food to Londons mass transit hubs

Design and direction of the new Healthy Nibbles vending machines rolled out across Transport for Londons’ main thoroughfares, including underground, bus and rail stations. The existing B2B brand identity was evolved to connect with a consumer audience, bringing with it a lighter tone of voice and visual aesthetic.

Client

Healthy Nibbles

Type of work

Brand Identity, Print Design, Content Creation
Sector
Food and Drink
Location
Edinburgh, UK
Healthy Nibbles brand design and positioning
Healthy Nibbles brand design and positioning animation

Creating a new visual system

We created a new visual system, adapting the old Healthy Nibbles style to a consumer audience. This system brought in brighter colours, accessible typography, and expressive product photography to help promote fast, healthy food.

Healthy Nibbles brand photography style

Bright, expressive imagery

We used bright, expressive imagery to communicate the products, juxtaposing the raw ingredients with a joyfully simple background. We then used these images across various applications to build a coherent brand language that felt joyful and optimistic.

Vending machine design

The vending machines were made up of five individual panels, each playing a part in communicating the brand USPs.

'Designing the Healthy Nibbles vending machines was a creatively rewarding process — the footfall of each location was very high, so the final designs needed to grab peoples attention.'

Liam Bonar
Creative Director, LBD Studio
Healthy Nibbles brand photography style

Think we can help?

We partner with ambitious businesses to breathe new life into their brands, products and services. If you have a vision for your business, we’d love to hear from you. 

Email:

hello@lbd.studio

Tel:

+44 (0)131 235 1055

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