Bringing a new sense of direction for Chiang Mai's leading co-working space
We began working with Heartwork Cafe in early 2019, helping the owners and events team to cement their place as the leading co-working space in Chiang Mai. Central to our approach was the focus on creating a ‘Sharing Space’; a cultural hub where digital nomads could collaborate and share resources while working remotely.
When designing the new brand identity, we created a vibrant wordmark and symbol that would feel appropriate in both a professional and recreational setting. The Hearwork symbol, which we call the pulse symbol, has been drawn from an abstraction of a love heart — it is also a development of the ‘HW’ characters, which customers can disseminate from the finished marque.
A gentle colour palette and curved geometric typeface were introduced to reflect the open, friendly aesthetic of the interior spaces.
A new digital home
A light standalone website was created as part of the design overhaul, connecting foreign travellers with local services and technology products such as print services and conference rooms. The website was built to be managed locally, with content and pricing updated regularly.
As a dedicated creative partner, LBD Studio continues to support Heartwork Cafe to grow and thrive.
'The service has been fantastic, we are delighted with the insight and planning that LBD Studio have contributed, not to mention the new brand identity. We receive compliments on this almost daily. Thank you again!'
Events Team Lead, Heartwork Cafe
Think we can help?
We partner with ambitious businesses to breathe new life into their brands, products and services. If you have a vision for your business, we’d love to hear from you.