Designing a standalone identity for the ISTD's International Typographic Awards
We were honoured to be selected to design the identity and printed materials for the 2011 International Society of Typographic Designers (ISTD) International Typographic Awards — one of the most respected professional creative awards in the design industry.
Client
Type of work
Brand Strategy, Brand Identity, Print Design
Sector
Design and Architecture
Location
London, UK
Life imitates art, imitates life
The identity took inspiration from the judges voting mechanic itself — each judge using a different coloured post-it note to nominate entries to progress to the next stage. This visual language was then applied typographically, using coloured squares to highlight and draw attention to active messages and calls to action.
Designing the Awards catalogue
As part of the roll-out, we expanded upon the brand system to work across a full-colour, 94-page catalogue. The finished book shows an inspiring snapshot of international tytpographic design and acts as a wonderful source book of brand and typographic excellence.
Bringing the Awards online
Following the successful launch of the International Typographic Awards, Playne Design created a supporting website to present entry information along with costs and contact details.
'A'
Dave Coates, Co-Deputy Chair
International Society of Typographic Designers
