ISTD

The International Typographic Awards 2011

ISTD International Society of Typographic Designers International Typographic Awards 2011 brand identity and poster design call for entries

Designing a standalone identity for the ISTD's International Typographic Awards

We were honoured to be selected to design the identity and printed materials for the 2011 International Society of Typographic Designers (ISTD) International Typographic Awards — one of the most respected professional creative awards in the design industry.

Client

Type of work

Brand Strategy, Brand Identity, Print Design
Sector
Design and Architecture
Location
London, UK
ISTD International Society of Typographic Designers International Typographic Awards 2011 brand identity
ISTD International Society of Typographic Designers International Typographic Awards 2011 brand identity

The identity took inspiration from the judges’ voting mechanism—each judge used a different-coloured post-it note to nominate entries to progress to the next stage. This visual language was then applied typographically, using coloured squares to highlight and draw attention to active messages and calls to action.

As part of the roll-out, we expanded upon the brand system to work across a full-colour, 94-page catalogue. The finished book shows an inspiring snapshot of international typographic design and acts as a wonderful sourcebook of brand and typographic excellence.

Following the successful launch of the International Typographic Awards, Playne Design created a supporting website to present entry information along with costs and contact details.

ISTD International Society of Typographic Designers International Typographic Awards 2011 brochure design
ISTD International Society of Typographic Designers International Typographic Awards 2011
ISTD International Society of Typographic Designers International Typographic Awards 2011 brochure design
ISTD International Society of Typographic Designers International Typographic Awards 2011 brochure design
ISTD International Society of Typographic Designers International Typographic Awards 2011 brochure design
ISTD International Society of Typographic Designers International Typographic Awards 2011 brochure design

'The ISTD Awards book has stood the test of time — a piece of design history in itself.'

Dave Coates, Co-Deputy Chair
International Society of Typographic Designers