As part of our ongoing partnership with Hemyca London, we collaborated with their leadership team to create a new resortwear brand focused on territories that experience extreme heat and humidity. Building upon traditional Thai principles, all Issara Resortwear garments are sustainably produced and are designed to be worn in extreme climates. This brings a level of sophistication to a notoriously difficult category within the fashion industry.
The Issara brand identity is simple yet elegant — much like the garments themselves. Taking its inspiration from established visual identities from the fashion and textile industries, we designed a bespoke wordmark to express understated quality and sophistication. Sustainable materials were used throughout the design process, building upon the proposition ‘design for island life’.
As an entirely new product range and proposition, the Issara Resortwear brand needed to engage investors as well as appeal to local and international customers. Various packaging concepts were devised, each using sustainable materials and processes, to help connect the two.
As part of the design process, we created a ‘designed for island life’ campaign strategy to help build the profile of the brand. This extended from garment branding and printed materials to digital executions and presentation materials.
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