The work of Max McCance draws inspiration from naturally occurring shapes, patterns and forms. Working together closely, we crafted a new brand identity and supporting visual system to help showcase his work to collectors, galleries and the wider art world. The design system includes a bespoke carpenters mark, logotype, imagery style and other visual principles designed to promote his work.
LBD Studio has worked with Max McCance since 2019, helping to position and launch his consumer-facing business and gallery successfully. Working together, we used his 30+ years of expertise to curate three new collections of work, each stemming from his love of nature. With 26 new and existing pieces on show, we hosted a retrospective online and offline exhibition, which attracted significant press and collector interest from both home and abroad.
As part of the brand positioning work, we developed a brand identity that could be easily laser-etched into the exhibits themselves. Inspired by the visual language of traditional carpenters’ mark-making, the symbol uses simple straight lines to form the letters of his first name. The mark is then applied to each project as a maker’s mark, resulting in a stamp of authenticity.
In addition to the online digital hub and exhibition, we have collaborated with Max McCance to design and produce an extensive range of printed materials. These include exhibition guides, press packages, and gallery materials like project literature and stationery. Each printed expression meets the same quality and sustainability criteria as the collections they represent, bringing unity to the full range of materials.
