North East Shutters

Premium made-to-measure shutters and blinds

North East Shutters responsive website design bespoke digital home for online brand marketing

Naming, brand positioning and visual identity for North East Shutters

North East Shutters designs premium, made-to-measure window shutters for private and commercial clients across the North East of Scotland. LBD Studio was appointed to help the founders form a name and proposition for their new venture, focusing on inspirational design, quality materials and time-honed craftsmanship.


Type of work

Brand Strategy, Brand Identity, Digital Design
Construction, Design and Architecture
Dundee, UK
North East Shutters brand identity by LBD Studio
North East Shutters brand identity website and logo design

During the initial research stages, we identified a clear gap in the market for a bespoke shutter business that focused on craftsmanship and service. With years of experience in the industry, the founders of North East Shutters fit that mould perfectly and could bring significant credibility and value to the sector. By embracing a purpose-led approach, the team could focus their attention on one lucrative section of the market, tailoring all messaging and communications to their target audience while building a portfolio of partners, tradespeople and suppliers.

With the name and proposition defined, we then designed a visual identity system to communicate the service USPs. The resulting brand identity uses a confident logo with a subtle shutter motif, a restrained colour palette and aspirational product imagery. Together, these assets form a unique brand system that looks and feels premium while communicating value for money and quality service. From here, we created a range of materials to help build the brand — these include stationery, specification sheets and project folders.

North East Shutters logo sketch
North East Shutters logo design with clear space

'Earlier this year, after a recommendation from a trusted source, I contacted LBD Studio to discuss the possibility of creating a new website for my business. After a chat with Liam, it was obvious that he quickly understood what I was looking for and was able to to offer a number of solutions in a language that I could understand. Through the various stages of conception, design and finalising, Liam was able to prompt me when needed and was extremely responsive and patient throughout. I am delighted with the outcome and would not hesitate to recommend LBD Studio to anyone looking to freshen up their web presence.'

Lee Milne
Owner, North East Shutters
North East Shutters order form folder