North East Shutters designs premium, made-to-measure window shutters for private and commercial clients across the North East of Scotland. LBD Studio was appointed to help the founders form a name and proposition for their new venture, focusing on inspirational design, quality materials and time-honed craftsmanship.
During the initial research stages, we identified a clear gap in the market for a bespoke shutter business that focused on craftsmanship and service. With years of experience in the industry, the founders of North East Shutters fit that mould perfectly and could bring significant credibility and value to the sector. By embracing a purpose-led approach, the team could focus their attention on one lucrative section of the market, tailoring all messaging and communications to their target audience while building a portfolio of partners, tradespeople and suppliers.
With the name and proposition defined, we then designed a visual identity system to communicate the service USPs. The resulting brand identity uses a confident logo with a subtle shutter motif, a restrained colour palette and aspirational product imagery. Together, these assets form a unique brand system that looks and feels premium while communicating value for money and quality service. From here, we created a range of materials to help build the brand — these include stationery, specification sheets and project folders.
