HAND-CRAFTED EQUIPMENT
ROC NOIR
Brand identity for Roc Noir, a boutique retailer of custom-built ski equipment and clothing. Based in London and focused on the confident off-piste skier, Roc Noir challenges a saturated market with a fresh brand voice and a unique array of carefully produced supporting collateral.
Print: Glasgow Press Paper: Fenner
Hand-crafted detail
Influenced by stone-carved typography, the visual language of ski-signage and the monolithic nature of the Roc Noir mountain range, we crafted a unique identity system for this niche retailer. Tactile printing methods such as letterpress were introduced to reinforce the brand focus on quality, while subtly referencing delicate snow impressions.
