ScotFoam, Scotland’s leading spray foam insulation supplier, transform residential, commercial and industrial buildings into high-performing, energy-efficient spaces that conserve energy in the fight against climate change. We have worked with ScotFoam from the beginning, helping them identify growth areas before defining a communications strategy to attract and retain new business.
With a growing demand for environmentally friendly options within the construction industry, ScotFoam are leading the way by offering innovative and affordable solutions that achieve a high level of energy efficiency. As part of their continued growth, we were tasked with designing a new visual system and website to reflect their vision — a world in which the UK’s buildings are well insulated with excess heat captured for later use.
Working with their management team, we collaborated over a period of around 12 months to identify the opportunities within the industry before designing a brand system that used straight-talking language and a vibrant, digital-first illustration style. The visual system centres around the concept of ‘transforming spaces’ — we build on this by using subtle animation and motion design to show how property owners can achieve an air-tight environment through wall, floor and roof insulation. We then used the ‘transforming spaces’ proposition to create a range of materials to cover every customer touchpoint, including printed collateral, digital advertising, a new digital home, environmental livery, and machinery graphics.
As part of the broader brand redesign, we developed a high-performance website to reflect and communicate the ‘transforming spaces’ proposition. The website features a detailed page structure covering multiple products and industries, advanced functionality to gather new leads and a certification system that gives prospective architects and building contractors detailed product data.
