A refreshed brand identity and website for Studio RoRo, Edinburgh's boutique fashion and product photographers
Having worked closely with the founders over the years, we were asked to create a vibrant brand identity and website for Studio RoRo, a new partnership led by photographers Ross Fraser McLean and Rory Wemyss. The new studio was established to bring both individual practices together under one roof while continuing to offer their unique styles.
Brand Strategy, Brand Identity, Print Design, Digital Design
Design and Architecture
A logo to show collaboration and curiosity
Following a period of creative exploration, the final logo visually expresses the idea of the two owners working in partnership and on their own. The two ‘Ro’ elements represent ‘Ross’ and ‘Rory’ — we then used these devices to interact with each other while also running in parallel. These stylistic choices open the marque up to interpretation; some people see the collaboration while others see two individuals — both opinions are valid, and this dynamic is central to the finished logo.
The brandmark also works as a focusing device and is minimal in form and reflective of the content it aims to capture. We introduced subtle motion design into the logotype to show the various interactions — this also helps illustrate their daily practice’s fast and fun nature.
A new digital home
We then built a vibrant yet understated digital home to showcase Studio RoRo’s diverse visual content, allowing the photography to speak for itself.
A broad range of materials
As part of the brand identity design, we created a range of materials to help Studio RoRo communicate its new venture.
'As a creative partner, LBD Studio and Studio RoRo continue to work together to offer art direction and visual content to our collective clients.'
Creative Director, LBD Studio
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