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Studio RoRo

A New Beginning

Studio RoRo print business stationery design and book

A refreshed brand identity and website for Studio RoRo, Edinburgh's boutique fashion and product photographers

Having worked closely with the founders over the years, we were asked to create a vibrant brand identity and website for Studio RoRo, a new partnership led by photographers Ross Fraser McLean and Rory Wemyss. The new studio was established to bring both individual practices together under one roof while continuing to offer their unique styles.

Client

Studio RoRo

Type of work

Brand Strategy, Brand Identity, Print Design, Digital Design
Sector
Design and Architecture
Location
Edinburgh, UK
StudioRoRo brand identity typographic logo design by LBD Studio
StudioRoRo brand identity typographic logo design by LBD Studio

A logo to show collaboration and curiosity

Following a period of creative exploration, the final logo visually expresses the idea of the two owners working in partnership and on their own. The two ‘Ro’ elements represent ‘Ross’ and ‘Rory’ — we then used these devices to interact with each other while also running in parallel. These stylistic choices open the marque up to interpretation; some people see the collaboration while others see two individuals — both opinions are valid, and this dynamic is central to the finished logo.

The brandmark also works as a focusing device and is minimal in form and reflective of the content it aims to capture. We introduced subtle motion design into the logotype to show the various interactions — this also helps illustrate their daily practice’s fast and fun nature.

Studio RoRo logo sketch StudioRoRo brand identity concept
StudioRoRo branded photography

A new digital home

We then built a vibrant yet understated digital home to showcase Studio RoRo’s diverse visual content, allowing the photography to speak for itself.

A broad range of materials

As part of the brand identity design, we created a range of materials to help Studio RoRo communicate its new venture.

'As a creative partner, LBD Studio and Studio RoRo continue to work together to offer art direction and visual content to our collective clients.'

Liam Bonar
Creative Director, LBD Studio
StudioRoRo digital design responsive website

Think we can help?

We partner with ambitious businesses to breathe new life into their brands, products and services. If you have a vision for your business, we’d love to hear from you. 

Email:

hello@lbd.studio

Tel:

+44 (0)131 235 1055

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