Cruelty-free luxury

The feather company

Visual identity, product and digital strategy for one of Edinburgh’s best loved manufacturers. By identifying and celebrating the core principles inherent within the business, we were able to refine the product offering, introduce a premium look and feel as well as develop a new, full-service ecommerce website.

Product photography: StudioRoRo


The Feather Company brand identity logo

A fully responsive ecommerce platform

We designed and developed a brand new digital home, bringing optimised ecommerce and advanced stock management with responsive design and new product imagery.

Key features

Flexible, responsive designRunning on a flexible grid, the site is designed to work across all devices and screens with a particular focus on mobile use.

Optimised ecommerceWith ecommerce systems built into the website core, we’re able to link products with google, instagram and other sale vendors.

Faster stock handlingWe introduced a simpler, dedicated stock handling system to help manage orders, improving productivity and product turnaround.

Streamlined product strategy

Partnering closely with the production team, we used our product and consumer knowledge to create a strategy that resulted in a simpler, higher-value product portfolio that was clear about its USPs, audience and objectives. We then commissioned new product photography with StudioRoRo.