Brand identity is how your brand looks, speaks and acts across all touchpoints and applications.
It’s the visual and verbal tools that help people recognise your brand. From logo design to tone of voice, we create identities that reflect your personality and values while keeping everything consistent and undeniably ‘you’. It’s not about simply looking good — it’s about making a lasting impression while building recognition with your audiences.
To create a successful brand identity, we consider the following four areas.
Visual identity
Visual identity brings brand strategy to life.
It’s also the first thing many people think when the word ‘brand’ used. The most common elements of a visual identity are the logo, symbols and icons, photographic style, colour palette, textures, animation, and more.
Verbal identity
Language has the power to motivate, reassure and inspire. That’s why it is essential for brands to use an appropriate tone of voice — especially when working with sensitive content.
We create verbal systems that express your brand through spoken and written word, bringing together messaging with practical guidance.
Design systems
Design systems bring logic, consistency and finesse to brand behaviour.
We create flexible and dynamic design systems to communicate effectively while adapting to audience and context. Brand systems come in all shapes and sizes and we make a point of creating systems that clients can easily replicate across all touchpoints and mediums.
