We build strategies that define what your brand stands for.
It’s the blueprint that shapes everything from the logo and messaging to how a brand behaves day-to-day. At its core, a well-thought-through brand strategy is more than just a beautiful visual — it’s an emotional connection with your audience.
To keep the process manageable, we break our brand strategy work into the following 8 key areas.
Brand audit
Innovation starts with insight.
We help businesses of all shapes and sizes uncover a clear view of their brands, products and services by analysing each component in detail. Our brand consultants use the audit process to create a holistic overview of brand performance as well as potential threats and opportunities before making a list of recommendations.
Benchmarking
Benchmarking is a tool used to help brands understand and learn from industry best practice.
As an established creative consultancy agency, we use our knowledge of various industries to find new and groundbreaking solutions to common challenges. These insights build knowledge and uncover potential solutions and can be used to help plot a route forward.
Brand positioning
A great business understands its strengths and weaknesses. We help organisations unlock this knowledge, find their position of greatest strength and create a plan to move them there.
To successfully position a brand in a new territory, we uncover a clear and unbiased view of an organisations position within the marketplace before identifying potential alternatives.
This can open up new opportunities, partnerships, audience groups, products, services and more. Change can come in the form relatively simple alterations to messaging, or may require more significant operational and cultural adjustments.
Brand architecture
Growing brands can quickly become complicated, especially when introducing a new product, service or sub-brand.
We take a human-centred approach to brand architecture, ensuring all services and products make sense and work together as a portfolio. This results in easier cross-selling and stronger brand recognition. This usually involves a product and service naming solution and can also help to identify gaps in an existing portfolio.
Brand definition
We believe in the power of storytelling. But to tell a good story, you need to get the basics right.
We specialise in writing brand propositions and purpose statements that encapsulate the personality, ambition and beliefs that define your organisation. When building a brand, we use this story to create a set of personality traits that can be used day-to-day. These are practical, meaningful and easy to understand, with a clear role in building and maintaining company culture.
Communications planning
We work with organisations to help them define and prioritise their core messages, platforms and audiences. Together, we’ll hatch a plan to make each interaction easy to implement, meaningful for the recipient and measurable for the brand.
Communications plans are usually plotted against a timeline spanning months or years. A typical strategy will use a range of formats and mediums to target their audience at key points throughout the timeline or customer journey.
Sustainability planning
We believe brands can play an active role in addressing the climate crisis. Society rightly expects businesses to act sustainably, and we can help manage this transition.
We help ambitious businesses take action before they are left behind. From assisting with new product development, introducing low-impact print materials and processes and building cleaner supply chains, we are confident we can help your brand adapt and thrive.
Partnerships
Brands thrive when working with like-minded organisations, people or initiatives.
Our brand consultants help growing brands engage with relevant partners to help them build their profiles while sharing audiences and content.
