We design and build remarkable websites.
We’ll work with you to turn your ideas into engaging digital experiences with content and design features your audiences will love. Explore our industry-leading case studies and imagine the possibilities a new website could unleash.
Our products are both technically robust and creatively unique. We use the best technology available to make sure your data is secure, and your brand is protected.
Robust technical development that results in lightning-fast, optimised products.
Content generation, including copywriting, video, animation and photography.
Stay safe in the knowledge that your website data is secure and compliant.
Continual UX development means our websites stay relevant and on-brand.
SEO services covering everything from technical mark-up to bespoke content.
Specialists in search engine advertising such as Bing and Google Ads.
Website design and the internet go hand-in-hand — and it would be true to say that both have evolved significantly since their inception. In short, website design is a creative discipline encompassing several roles and activities, including graphic design, front-end development, technical development, user experience, content generation, etc. With millions of websites accessed across the internet every day, this article will explore the different types of website design, how they are used and the principles used to create them.
From the early 1990s, early websites used a simple text-based environment to help users communicate, often between businesses, governments and educational departments. Compared with traditional forms of communication, the incredible gains in speed and access allowed website design to expand exponentially, bringing changes in technology, hardware and human behaviour. The first websites used a primitive form of HTML to organise data — this looked and functioned similarly to today’s version (HTML2). However, it didn’t have any of the visual style, interaction design or accessibility associated with modern website design.
Fast forward to the 2000s and technological advances continued to bring new possibilities. Javascript and CSS, two of the most common programming languages, were now commonplace and allowed websites to look and feel different. By breaking out of the rigid text structures, colour and imagery were widely used to differentiate between content and create a better user experience. From here, infrastructure and technology improved greatly — the proliferation of home computers meant that users demanded more immersive online experiences. It is around this time that website design became a viable industry in its own right, with ambitious, tech-savvy designers looking to move into an evolving field. The introduction to mobile phones and other touch-screen devices created the need for responsive design — a design principle that alters how content is displayed on smaller devices. This development also helped expand the need for good user experience, moving away from a ‘single-state’ design mentality to a content-led approach. This means that websites are not designed with a single layout in mind, instead, they are designed with multiple scenarios in mind, including mobile, tablet and desktop viewpoints.
Today, website design covers a huge range of formats, principles and roles. In the United States alone, the website design services market is estimated to be worth $40.8 billion (IBISWorld via HubSpot, November 2021).
Recent examples of website design by LBD Studio include the Halley Stevensons website, the recent Max McCance portfolio website and the Back Onside charity website.
With over 15 years of experience in designing and building bespoke websites, we develop high-quality websites for a wide range of clients and industries. We build all websites to meet and exceed the latest web standards — these include topics like data management, accessibility, user experience, programming language and other technical considerations.
As with print design or brand identity, we use a number of established processes when designing a new website. These processes have evolved over the years, helping us to create digital products that answer the client brief while also achieving technical excellence. These website design processes include:
When designing a new website, we begin by working with the client to define a clear creative and technical brief. This will include a detailed overview of the end product, how the website will be built, the content hierarchy and an idea of timelines, schedules and budgets.
A good website brief will define the overall ‘design intent’ — the problem that the website is looking to resolve and how the solution will be achieved. A common design intent may be building awareness of a new product, producing an online exhibition or launching a new service. The brief will also define the scope of the website, how it should be structured and how long it should be live. When possible, we aim to keep our websites simple to use, technically robust and visually impactful. This can range from a single landing page with interactive functionality, to eCommerce stores and multi-language websites. As a rule, our websites are easy to maintain and update — we do this by making sure our products are lightweight and contain just enough code to run smoothly.
We also define the core audience groups during the creative and technical brief stage. This means that we can build up an idea of who will be accessing the website, what they want to see and how they can be engaged.
It is essential when defining a brief to agree on what a successful finished product will look like — this helps to set expectations while forming a roadmap to follow in the later stages. The website brief is then used to ensure that all design work stays on track, hits the mark and fulfils its purpose. Once we have clarity on website design intent, we then move forward with initial research and information architecture activities — this includes sitemap creation and wireframing of key screens.
Another important process in the creation of a new website design is to create a unique visual design system. A visual design system will include things like the colour palette, typography, layout principles and much more, bringing them together into a single coherent visual language. Depending on the size and complexity of the project, designing a visual identity for a standalone website can be a big undertaking. Website visual identities are often simple in their nature as they need to be applied to complex information. Unlike microsites, full websites need the flexibility and depth of a full design system.
We believe that website design should feature some level of storytelling. We write a content structure and pair it with a story arc to create a narrative that users can navigate at their own pace. We use a mixture of copywriting and user interaction design to keep things engaging — this results in a unique user experience that is easy to interact with, understand and remember while ensuring users can quickly consume information with minimal effort.
We’ll build a bespoke content strategy to populate and reinforce the website — this can range from copywriting and illustration to bespoke photography, animation and brand film. These will build upon the website hierarchy and visual design system to ensure that everything joins up.
Once the website structure and content has been created, we move into full technical development. This means we build a standalone environment that our developers can experiment, test and iterate within, linking together the various elements identified within the brief. From here we create dedicated testing platforms that can be accessed by our clients and feedback groups before final refinements are made.
Upon completion of the technical development phase, we will work with our clients to create appropriate hosting, security and maintenance packages. We’ll build these within our secure servers and launch the new website, taking responsibility for the implementation of the switchover and server propagation.
User testing is an important part of user-centred website design design. It involves user feedback from real people and helps brand builders solve a wide range of problems including proposition work, identity assets and more specific elements such as user interface (UI) or user experience (UX). User testing can be done in person or remotely with the help of tools like Zoom which allows users to record their screen as they use and experience a product.
In this article, we’ll discuss user feedback methods, why it’s important for strategic business development as well as product, print and digital design.
User behaviour research is a vital, but often overlooked tool in effective brand building. ‘Testing’ is an activity that is usually applied at the end of a process, however, we recommend embracing user testing right from the very beginning of any creative process. We find that by adopting user testing earlier in our approach we can save a lot of time and get the heart of a solution much faster. Adapting existing methodologies to include user testing also helps involve clients in the process, allowing them to qualify decisions with real human insights.
In user testing, participants are observed while being introduced to concepts, using products or exploring new prototypes. These observations allow developers and designers to see how participants behave when interacting with features and functionality aimed at understanding user behaviour. This can be done individually or as part of a focus group. All types of user testing are unbiased and should not prejudice the users’ opinions on the topic in question. For example, for brand story work, users within a focus group will usually be presented with a mixture of options, each presented neutrally and with equal emphasis. It is not the job of the presenter to explain the need for a brand story or what it should entail, rather they should simply show the work and allow the group to feedback naturally.
The user testing stage is also a crucial part of the design development process. It’s about understanding and learning from audience behaviour, which will help designers to solve potential problems within print, digital or experiential design.
There are many types of user testing available, from individual interviews to small focus groups and mass online data collection. All user testing is presented in a neutral manner with responses recorded, documented and explored to find better ways of doing things.
User testing in strategic development is essential to measure how well a proposition or brand story will resonate with a specific group. For example, using a focus group of employees to test a set of new brand values for a large, established business will help brand builders understand what will resonate with staff.
When testing brand strategy work, user testing can help find out what really matters to an audience, their current attitudes towards a brand and how they would like it to change. A helpful way of probing user behaviour is by providing them with two different options for an asset or proposition work in order to measure which approach will resonate more powerfully with that audience group. This type of testing provides invaluable insight into consumer behaviour and user experience. For example, a design agency might test two different brand identities or mission statements in order to see which one resonates more with the user group being tested.
Product testing is a very general term that can span physical, digital or just about any type of product. User testing is a powerful way of monitoring product performance on an ongoing basis and can identify problems before they become a problem. Testing also helps to ensure that user needs are met and the product is performing as expected.
Product testing can be done on a continual basis, or in batches of two different products at once for comparison purposes (A/B Testing). This type of user-testing should always include user interviews so you get feedback from participants.
User testing in digital design is a user-driven process that can be done throughout the entire design and development lifecycle. As user behaviour changes, we need to test our designs as much of the time as possible — even if it’s just for five minutes in order to get feedback on how effective they really are.
User testing is important for product developers too. It helps with user experience (UX) design and providing a new user interface (UI). For example, user research can help to understand what tasks are performed by the user during their visit to the website or how they use a mobile app. These tests are usually used in conjunction with best practice guides from resources like Google Lighthouse.
User testing in experiential design is an essential way to learn how people will interact with a space or experience. For example, when designing a restaurant, it is essential to know where people will congregate and where they will stop to order and subsequently sit and eat. The user testing process for experiential design might include online and physical visits to space to gauge reactions and behaviours.
A microsite is a website that exists for a single, sometimes time-restricted, purpose. A microsite may be created as part of an advertising campaign or to provide information about a specific product or service that does not fit into the scope of a more conventional ‘parent’ website. This knowledge base article will discuss microsite design principles — what they are, how they work, and why they exist.
For example, Nike will regularly make microsites to launch new products — these have their own URLs and visual style without the need to conform to existing guidelines. This can bring a new level of creative flexibility to product owners as large e-commerce sites like nike.com can be rigid. It is also common for microsites like these to have a defined shelf-life. Product sites are often live for a few months, then discontinued when a new flagship product is released.
As microsites tend to be smaller in size and scope, they are often much easier to manage than ‘full’ organisation-wide websites. This makes bespoke microsite design particularly useful when a companies main website is outdated or difficult to adapt. When producing a microsite, we weigh up several principles that help us create meaningful experiences. The core principles of microsite design include:
When designing a new microsite, we always start by defining a clear design brief. To do this, we work closely with our clients to uncover the core need of the site. This will vary from project to project, but often includes things like building awareness of a new product, producing an online exhibition, communicating a specific type of content to an audience or launching a new service.
This ‘design intent’ is then used to make sure all design work stays on track, hits the mark and fulfils its purpose. Once we have clarity on microsite design intent, we then move forward with initial research and information architecture activities — this includes sitemap creation and wireframing of key screens.
The microsite scope will define the size of the website, how it should be structured and how long it should be live. When possible, we aim to keep our microsites simple and impactful. This can range from a single landing page with interactive functionality, to e-commerce stores and multi-language websites. As a rule, our sites are easy to maintain and update — we do this by making sure our products are lightweight and contain just enough code to run smoothly.
When a microsite reaches the end of its shelf-life, it is common practice to keep the link live and simply redirect the site back to the main website or product page. This ensures all traffic and links reach relevant information.
Another important benefit of microsite design is the ability to create a strong, unique visual identity. Having a self-contained site can be a huge advantage for product owners as they can achieve a much greater degree of flexibility by breaking away from the strict rules of large websites.
Microsite visual identities are often much more expressive than larger sites. This is because they are commonly used as an introduction to a product or service — ‘deeper’ off-site content will then be signposted for further reading. It is also common for microsite design to make minimal use of text, focusing instead on visual content such as brand animation and film.
We believe that microsite design should always focus on storytelling — this is useful for product owners because microsites are often used to produce engaging content that would not normally fit into the parent website. For example, it may be difficult to produce a microsite about a specific exhibition on a companies main website, as it would require additional resources and time. It can also throw up problems with content hierarchy, placing unintentional emphasis on a product.
Storytelling is also useful for microsites that communicate complex messages or new developments — such as online exhibitions or product launches. In these cases, microsites are often designed to communicate a huge amount of information. A clear narrative is needed here to effectively deliver content to users in a memorable way.
User experience is also an important factor in microsite design. UX can create experiences that are easy to interact with, understand and remember. This ensures users can quickly consume information with minimal effort.
Microsite audiences tend to be hyper-focused — this usually means they have content specific to a target demographic. Every microsite needs a distinct visual style that can communicate its purpose, target audience and engage users through visuals alone. For example, an online exhibition focusing on textile innovation will be focused on textile-industry professionals. The visual cues and vernacular used will help build a sense of authority while promoting the content in question.
One of the main benefits microsite design offers is a micro-level approach to digital marketing. This means microsites can be used as an ongoing engagement tool for customers and prospects, or as part of a wider campaign strategy. They are also useful for micro-level conversions — microsites can be used to generate leads, sell products or simply raise awareness of a brand.
In short, this means that microsite design is inherently measurable. This brings great opportunities for marketers and brand owners that use analytics and reporting in their work. We recommend measuring site traffic before and after microsite release to assess the impact on your overall marketing strategy.
Recent examples of microsite design by LBD Studio include the Heritage for People and Koru Project websites for Edinburgh World Heritage.
There are many types of microsite design. As a rule of thumb, these tend to consist of 1-5 visually interactive pages, make use of brand storytelling and have a defined shelf life. The most common types of microsite design that we produce in our practice include:
Online exhibitions are a specific type of microsite design that can be used to promote a specific event or exhibition. This will typically consist of a range of different multimedia elements such as brand film, animation, photography and copywriting. Online exhibitions are a great way to showcase physical exhibition work while promoting them to a much wider audience. They can also expand upon topics and deliver a range of content that is difficult to digest in a physical space.
Similar to an online exhibition, project showcases celebrate previously created work, structuring them across several interactive pages and using storytelling to deliver key messages. A project showcase microsite has several distinguishing characteristics — they are typically microsite design pieces that have a fixed shelf life and can often be used as part of an ongoing campaign.
A product microsite is different to other microsites in its nature — it exists solely for the promotion of one specific product with all content promoting this central purpose. Product microsites often use expressive media such as photography and 360˚ video to go into much more detail than company websites. This helps interested users to fully explore and connect with a product.
A service microsite design can be thought of as a small sub-website that is used to promote a specific service. This type of microsite will often exist on its own domain name under a unique sub-domain. They are usually small in scale but offer a much deeper insight into the work of an organisation.
A utility microsite is typically used to promote a digital function such as a translation service, calculator or other technical services. These websites usually require a complicated setup that would be unnecessary (and sometimes detrimental) to a company-wide website. For these reasons, a utility microsite will often be contained to a subdomain to maintain a degree of separation from other branded content.
A competition microsite is a website that exists to promote an organisation’s activity or product. They are microsites in their own right but can often be used to drive traffic back up to company-wide websites, where more information on how to enter is available.
Competition microsites are typically viewed as standalone microsites that exist for a limited time. They are often microsite design pieces that have their branding and promotion but function as part of an overall marketing strategy to promote the activity or product they represent. They can also be used as a way of gathering information for marketing purposes.
Online shopping, most commonly known as eCommerce, is an area of digital design that has seen incredible growth over the last decade. A combination of recent societal pressures and naturally evolving consumer behaviour has resulted in many businesses taking the plunge and moving their businesses online. eCommerce design allows shops, manufacturers, restaurants and even football clubs to sell their products and services online, freeing up staff and simplifying operations in the process. But to fully benefit from an online shop, it is essential to plan, design and maintain a shop, just as you would with a physical location.
If you’re a bricks-and-mortar retailer looking to set up your own online store, then you must know what to expect from an eCommerce website design. This article will look at the history of eCommerce website design, common types of online shop and things to consider before you get started.
The first examples of eCommerce website design date back to the late 1990s, when a handful of businesses like Amazon and eBay saw the opportunity to sell across borders and without a physical location. These companies were innovative in their approach, investing in technology to simplify the buying experience and remove barriers to purchase such as travel, waiting in a queue or having to transport heavy goods.
In principle, this idea was not new — similar systems had been successfully used by catalogue merchants and TV channels for decades. However, by placing information online, it became much easier for brands to edit pricing, update products and collect valuable user data. From here, eCommerce design became increasingly popular with consumers — the only real barrier to entry was the availability of appropriate technology and varying standards of website design.
Over time, online shops established best-practice standards — all of which were informed by years of user behaviour. Security standards also improved, removing many of the concerns shared by older consumers. The widespread adoption of smartphones and tablets also helped, with leading companies moving to responsive web design to cater for multiple screen sizes.
The transition towards a ‘digital economy’ has accelerated dramatically over the last couple of years. It is now estimated that there are more digital buyers across the globe than those purchasing exclusively offline. In 2022, various sources predict that a staggering 86% of all retail transactions will be made online.
With more and more people now turning to their smartphones to find the products they want, it is clear to see that eCommerce will online continue to grow.
At LBD Studio, we regularly help our clients to transition from physical sales and services to a mixture of both. We have several ‘online only’ clients that no longer have a physical location, however, we know that this isn’t right for everyone.
Our blended approach to eCommerce design looks to build equity in both physical and digital environments. The key to this is an understanding of your audience — it is easy to assume that these will be the same. In our experience, while these groups may fall into the same demographic, online shoppers often have different motivations.
Recent examples of eCommerce website design include The Feather Company website and the Halley Stevensons product service.
There are a whole host of things that should be considered before setting up an online shop. eCommerce website design is, by its very nature, labour intensive. To make the process efficient and to keep costs down, we have created a list of questions that we ask clients before we start the eCommerce journey. These questions include:
Just like a normal ‘bricks-and-mortar’ shop, any type of eCommerce website design will need someone to run it. This will vary depending on the business size and how many products are processed, but we always recommend that an appropriate person is assigned responsibility before the process starts. The purpose of this is two-fold; firstly they may benefit from being involved in the design process, and secondly so that they understand the mechanics used to control and manage an online shop.
‘Fulfilment’ is a complicated area of eCommerce design. It looks at how orders are processed, packaged and ultimately sent out to the end customer. Order processing can vary from bespoke orders to selecting an item off the shelf. This may require additional investment or training to make sure orders are efficiently managed.
Product packaging can also prove to be a stumbling block for many businesses. We often design bespoke packaging for our clients’ online businesses; this helps to keep the process smooth while preparing orders for distribution. It is also common for a second layer of packaging to be used, particularly when using a third-party distribution network or courier service. We try to keep this as sensible as possible and advise on the most sustainable processes and materials to maintain a low carbon footprint.
Online retail payment systems vary in size and scope. The exact type of solution will always depend on the type of payment required, what countries should be included, whether credit should be considered and the data will be handled. Common examples of payment gateways include PayPal, Stripe and SagePay. At LBD Studio, we prefer to use Stripe as this offers a wide range of best-in-class solutions while handling all sensitive data.
https://stripe.com/docs/security/stripe
It is also important to know what tax and VAT implications are involved — especially when selling overseas. We can work with your accountant to devise a plan of action, ensuring nothing gets missed. Our reporting system gives a full breakdown of product charges, taxes and VAT — this can then be shared with customers through receipts and invoices.
Another operational element that is often overlooked is how returns, refunds, recalls and exchanges are handled. This will often fall under the responsibility of the shop manager, however, when bespoke product is involved it can also be worthwhile sharing responsibility on decision-making.
It is illegal to sell certain products in the UK. It is also against the law to sell age-restricted items to children under the age of 18. These laws change from country to country, so it is important to gain a clear understanding of what can and cannot be sold online. We recommend speaking with a product lawyer to ensure you are acting responsibly — we will never engage in a project or with a client that looks to deliberately circumvent these laws.
Website content is an area of digital design that can make or break an eCommerce website. Product descriptions, namely the text (and sometimes video) content used to describe a product, will always be needed to help consumers understand what they are buying. This can be as simple as a few paragraphs, however, the most successful websites go into much more detail, describing everything from product USPs to dimensions and how-to-use guides. If your online shop is selling products sourced from other suppliers, these suppliers will sometimes let you use their product descriptions for free.
Product photography is another essential element in eCommerce website design. A set of high-quality product images will help customers understand what they are buying and can show details that other sites may neglect. For example, when selling a luxury product, it is important to show the overall item as well as some of the finer details. This will help to build a sense of quality.
We regularly help clients with product content, including brand copywriting and product photography. For more information on these services, please get in touch directly.
Search Engine Optimisation (SEO) is widely regarded as an essential component of any successful website and this includes eCommerce design. Properly structuring a site to run quickly, with no unnecessary code or oversized images and using Google best practice guides will always result in a better customer experience. It will also result in a better rank from Google as they look to reward sites that embrace ‘clean coding’ while punishing developers that reject it. It is also important to feed the SEO machine with the right kind of data — this is often behind the scenes information that won’t be displayed on the website itself.
For more information on Search Engine Optimisation and how we can help your website rank on Google (and other search engines), please get in touch and we will be happy to help.
We always recommend that brands — both online and offline — keep their service offer up to date. When it comes to eCommerce design, we prefer to work quarterly, encouraging clients to update content every three months to ensure their latest products and services are appropriately displayed. This may also be timed to work around a marketing calendar, using product launches and events to dictate when content is updated.
Other topics that we discuss with clients include things like website security, maintenance and phased design iteration. This keeps everything up to date and in line with best-practice standards. We recommend that eCommerce websites have a yearly structural update plan, where the major site infrastructure is reviewed and edited to ensure the latest technology and content continue to work well together.
Digital design is used in a variety of settings from outdoor digital advertising boards to mobile phones and smartwatches. Much like print design, digital design uses the principles of graphic design to structure appropriate information into a piece of communication that can then be interpreted by an audience. While the size, format and resolution of a screen do impact how a piece of digital design is produced, there is often much more flexibility due to the interactivity of such elements. For example, an A4 piece of paper can only hold a certain amount of information, while a comparatively sized tablet can respond to user interactions or include animated content, greatly increasing the tone and detail of the message displayed. Even brief moments of animation can greatly add to the attention gained in this type of setting. In addition to this, content can be regularly updated and refined, while print design must be replaced. For example, a digital advertising board can be changed every week or so to keep a message fresh, while a printed advertising board would need to be stripped down, printed and reapplied. As always, there is a place for both solutions so it is always worth considering the role that digital design can play when developing a strategy and subsequent brand identity.
Working alongside print and experiential design, high-quality digital assets can be used to bring your brand strategy to life. When designing a piece of brand communication (for example a campaign or product launch), a designer or agency will use the elements that make up a brand identity to construct a range of executions to share a brand message. Included in this will usually be a mixture of appropriate digital applications which give the audience an interactive view of the brand world.
Recent examples of digital design work from LBD Studio include Halley Stevensons, Max McCance, CIK Accounting Solutions, Heritage for People and The Feather Company.
As with any branch of graphic design, digital design is fundamentally about communication. Aside from specific cases, it is generally accepted that a strong communication strategy will at least consider a balance of print, digital and experiential executions to communicate a message. One of the most obvious differences between print and digital design is how a user interacts with the content. Unlike some of the fixed formats associated with traditional print, digital designers are not limited by the size of the document. Various techniques can be employed to use a screen as a viewing portal. Instead of looking ‘at’ something, you are essentially looking ‘into’ a screen, where content can move, speak and respond to your interactions. While print benefits from tactility, digital benefits from movement and interaction.
Digital design is an increasingly important part of how businesses, brands and individuals interact with one another. The first screens originated in the 80s and since then there has been a huge expansion of screen-supported devices. As a result, the need for ‘digital design’ solutions has also increased. The basic design functionality of the first computers consisted of basic input and output, however, this has evolved to a point where almost all of the senses are accounted for. Digital design can be a truly immersive experience for your brand, going beyond the static text and images associated with print design. It is this level of expressive interaction that makes digital design so valuable.
One of the major advantages of digital design is the ability to make changes to a piece of design or refine content over a period of time. While print and experiential design are largely ‘fixed’ with a greater degree of permanence, digital elements can quickly and easily be swapped out or replaced with something new entirely. This gives huge flexibility for brands that are looking to communicate a message over time.
The design process for digital applications is very similar to print design. The base motivations are the same and they use many of the same visual and verbal principles to express an idea. There are many key differences, however. Motion, touch, interaction, sound and input are all principles that play into the creation of digital elements. When designing something that will be displayed on different devices, such as websites, apps or presentations, it is essential to consider how that design will work when the format or resolution of the screen changes. For example, if you design an app that only works on a mobile phone, will it be rendered useless when it is used on a tablet or desktop computer? It is also important to accept that certain elements such as typefaces, colours and images may render differently on certain screen types. Technology is changing all the time and like hardware, software can also quickly become redundant. For example, the vast majority of modern websites are no longer formatted to work on older browsers such as Internet Explorer as this is considered old technology, even by Microsoft.
The development process is a key part of digital design. It is essentially the process of bringing an idea into the digital world than ensuring it works in the way you intend across a vast array of devices and platforms. The design and development processes work hand in hand with each other as this is where technology meets creativity. Many designs fall as they simply cannot be reproduced digitally. Conversely, overly technical digital design often lacks any personality or brand character. It is this balance that defines the success of a project. The importance of an efficiently coded website cannot be understated. Page speed, as defined by Google Lighthouse, is made up of several key factors that are used to grade both websites and microsites. These metrics change regularly, however, the premise is the same. A properly coded page will load quickly, cause no irritating changes to the layout and deliver a meaningful experience to users.
Testing is an essential part of the development process of digital designs that will be displayed on various devices. Owing to the huge number of available devices, operating systems and software available it is almost impossible to predict exactly how digital content will display on every device. It is always recommended that a brand thoroughly tests new pieces of design to identify and fix any issues before they are made public.
As with testing, ongoing maintenance is highly recommended for any type of design that is available to the public. Due to the fast-moving nature of technology, changes that are brought in are often out-with the control of the brand or agency, therefore an appropriate maintenance schedule should be agreed upfront to avoid any issues.
Secure hosting
Secure hosting is essential to thrive in today’s digital ecosystem. We provide a range of secure hosting and domain management services as part of our digital brand consultancy.
This service ensures that all data is correctly structured, protected and backed up off-site. To bring next-level efficiency to our digital products, we also use leading third-party systems like content delivery networks (CDNs), remote asset hosting and bespoke caching software.
We also receive security updates before the general public, allowing us to react faster than many digital design agencies.
Search engine optimisation
It’s increasingly important for businesses to be discovered online.
That’s why we offer a broad range of Search Engine Optimisation services, each tailored to your specific needs. From technical SEO, content planning, schema mark-up and other on-page efficiencies to site-wide audits and general profile building, our approach to digital brand consultancy will help build your organic search presence and increase traffic.
