Given the huge abundance of social media channels, there are many varying types of social media content. Some of the most common examples are:
- Written posts, blogs and articles
- Electronic books (eBooks) and podcasts
- Images and infographics
- Videos, video Stories and live video streams
- Testimonials and reviews
- Announcements and public messaging
- Contests and competitions
Written posts, blogs and articles
Long-form content is the staple of social media content. No matter what industry your business operates in, you will likely need to create written social media content at some point. The types of information that can be included are still largely the same as they were before the rise of social media (i.e. product descriptions, news stories and company updates). However, with more time spent on social networks, we have learned to be more succinct and visual with our messaging.
Electronic books (eBooks) and podcasts
Another type of long-form social media content comes in an audio format. Electronic books, more commonly known as eBooks, and podcasts are great, accessible ways to share a message or story with your audience.
Images and infographics
Visual assets have always been important for brands on social media — however, it has become increasingly necessary to have a social media content plan in place. Images and infographics are extremely popular on social networks, particularly Instagram where users can now upload up to 15 photos per post.
This kind of social media content is often found on platforms such as Pinterest and Instagram.
Videos, video Stories and live video streams
Social platforms like Facebook introduced the ability for brands to create videos with autoplay capabilities back in 2013. Since then, the demand for video content on social media has increased exponentially. Video can be used to tell a story, promote a product or simply entertain users — and we believe that if the personalisation of the content is done right then it will resonate with audiences on first viewing.
This kind of social media content is most commonly found on platforms such as Facebook and Instagram but is increasingly popular on LinkedIn and Pinterest.
Testimonials and reviews
Social proof remains one of the most influential ways to influence the sale of a product or service. Whether it’s an online review, Facebook testimonial or story, customer reviews are one way that social media content can prove its worth for brands. This kind of social media content can be found across all platforms.
Announcements and public messaging
Social platforms have become increasingly important in brand communication — particularly when launching new products and services. Announcement posts not only offer brands the chance to reach a wider audience but also increase brand awareness.
This kind of social media content can be found across platforms like Facebook, LinkedIn and Instagram.
Contests and competitions
Social media contests are still one of the best ways for your business to gain exposure amongst an engaged target audience. Competitions allow you to not only promote engagement with your existing fans but can help attract new ones too. This kind of social media content is often found on platforms such as Facebook and Instagram.
If your business would benefit from a fresh approach to content creation, please get in touch and we will be happy to advise on the best route forward. We recommend that a strong brand identity is defined to ensure all printed, physical and online materials are unique, consistent and effective.