Stationery design is one of the most common examples of print design. Brand agencies will typically create a suite of business stationery during the branding process as these offer a good range of formats to test a new visual identity.
Working alongside a wider brand identity, well-designed business stationery can help to build brand presence by creating consistency that customers and other recipients will recognise and trust.
Through the process of ‘branding’ everyday interactions like receipts, invoices or letters, stationery design can help reinforce the impression that everything has been properly considered by a company. Conversely, if a customer receives a poorly designed piece of communication, it can create negative associations and diminish trust.
Recent examples of stationery design by LBD Studio include Halley Stevensons, Max McCance and CIK Accounting Solutions.
Stationery formats such as letterheads and business cards are important brand-building tools used to help raise awareness and generate consistency. They represent a business and establish a tone for communications with customers, clients, suppliers and other stakeholders.
Branded letterheads communicate your business’s identity in all written communication including invoices or formal correspondence; business cards promote the visibility of contact information at business meetings and conferences.
A business’s stationery should be carefully planned to create a consistent brand identity, one that will help the business stand out from competitors in its industry while establishing a tone of professionalism throughout all communications.
A letterhead typically takes the format of a pre-printed A4 sheet. This can be single-sided or double-sided and is often used alongside business cards to provide more information on the business.
There are a number of elements that can be included in letterheads such as logos, contact details and disclaimers. These will vary depending on your business needs but any should not distract from the core message being communicated – it’s important to keep the design clear and uncluttered.
The standard format for a UK letterhead is 210mm x 297mm.
Branded business cards are used to provide contact information — they represent not just you but also your business so it is important that these reflect well on both.
Business cards can be single-sided or double-sided, but it’s always important to balance a business card with enough space for contact information. It’s often good practice to include your business name on the front and other relevant details such as an address, website, details and social media links on the back.
The standard format for a UK business card is 55mm x 85mm.
Invoice design templates come in a variety of sizes and formats. These are non-standard (but important) communication tools that are often produced at the same time, sometimes from the same sheet. Within the fashion and retail sectors, it is common for a receipt and returns slip to be produced on a single perforated A4 sheet, minimising the amount of waste created.
It is increasingly common for companies to produce digital-only stationery designs that can be used within word processing tools such as Microsoft Word. Some packages like Xero and Quickbooks produce their own branded communications, alleviating the need for physical sheets.
If your business would benefit from new stationery or a fresh approach to print design and production, please get in touch and we will be happy to advise on the best route forward. We recommend that a strong brand identity is defined to ensure all printed materials are unique, consistent and effective.
We partner with ambitious businesses to breathe new life into their brands, products and services. If you have a vision for your business, we’d love to hear from you.
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